Elevate Your Mood at Verde Floral Design
February 26, 2013, 5:43 am
No matter the season (or the reason), it is always fun to stop in at Verde Floral Design to see their latest window display, enjoy a glimpse of their artistic accessories or even just relax among beautiful things.
Take a stroll through Mashpee Commons and you just might be lucky enough to see a charming wirehair fox terrier sunning herself on a sidewalk. Her name is Daphne, and she is perhaps the most charming mascot (and sales representative) any shop could wish for.
Daphne is part of Verde Floral Designs, a store founded and run by a remarkable woman, Jeff Sawyer. Jeff, formerly a brand manager for a major financial services company, and her husband Tom bought a home on Cape Cod 20 years ago and spent weekends traveling back and forth between here and the city. It was their dream to retire here, spending their days golfing.
Get to know Jeff, however, and you’ll instantly see why days on the links wouldn’t (and didn’t) work well for her. She is someone who is always on the go, dreaming up ideas and looking for new ways to create something unexpected.
“I always loved flowers,” she says. “When Tom and I would travel, he would find the closest boatyard and I would find the nearest florist. When we spent several months in California, in fact, I actually volunteered to work in a shop so I could see what it was like.”
After completing a course in floral design in Boston and working in the industry for several years, Jeff decided to open her own shop. But of course, this marketing and brand expert knew she had to make hers authentically unique.
“I read a Rutgers study that talked about the ability of flowers to affect mood,” she says. “It is found that upon receiving flowers, one’s mood is elevated for up to three days.”
The Verde brand of “mood elevation” seems simple, but is incredibly powerful. It’s also immediately seen, felt and experienced the moment you come into contact with Jeff, her team or her store. When you walk into Verde, you instantly know this is a place where you’d like to spend your time drinking in the colors, seeing the unique arrangements and relaxing to the music in the background. Even a phone call or visit to the store’s website just makes you happy.
At La Mer Concierge, we choose to work with Jeff and her team at Verde Floral Designs frequently. They have not only created remarkable centerpieces for dinners and other events we have organized for our clients, they have also been kind enough to create one-of-a-kind baskets for us and our clients. Verde designs are always tasteful and unique, created to set the mood for a party, wedding, corporate retreat or other special occasion. The shop also creates permanent botanical arrangements for homes and businesses, able to match almost any décor. And if you aren’t quite sure what you’re looking for, Jeff is always there to help.
“Part of my goal when I created this business was to build an appreciation for flowers,” Jeff says. “Just like the food industry has its ‘foodies’, I want this industry to have people who are passionate about what we offer.”
No matter the season (or the reason), it is always fun to stop in at Verde Floral Design to see their latest window display, enjoy a glimpse of their artistic accessories or even just relax among beautiful things. And while you’re there, be sure to say hello to Daphne for us.
La Mer Concierge can help you plan your next party or event, create a memorable corporate retreat and ensure that your home is ready for entertaining. We work with only the highest-quality businesses and service providers on Cape Cod, including Verde Floral Design. Contact us today for additional information about how we can best meet your needs. Call (508) 428-8302 or email Curtis@LaMerConcierge.com.